In Dec I had the opportunity of attending a seminar by a very interesting mathematician. Persi Diaconis was talking about Graph Theory at the ISI Bangalore and I had the opportunity of attending the session with one of my work colleagues. There are a couple of interesting elements about Diaconis that are worth knowing. He is a mathematician who is into magic and he was featured in a book by Alex Stone "Fooling Houdini" that I had managed to read during one of the rare moments that I get with books.
The talk itself was interesting in the sense that I got to hear about something on the edges of mathematics. Graph theory has interested me for more than a couple of years now but I am unable to get down to anything more than high-level information. In this case Persi identified some interesting properties that he believed graphs should possess and how some of these properties might not actually sit well with each other when you need to prove them.
In all honesty, I think this (in the world of Graph Theory) is where there will be significant development from an analytics perspective. They have obvious applications in the world of social networks and are seeing more usage in the world of consumer marketing which has long fascinated itself with understanding customer referenceability. Product basket analyses have been looking at these ideas for a while, where there is significant interest in what consumers shop for and how can you increase sales of non-essential items with bundling. We all have probably used one of the most important applications of graph theory (Page Rank algorithm from Google that tracks relevance of websites).
In recent times, there have been courses that showcase how to use these powerful techniques. Coursera has a class on "Social Network Analysis" that is good enough for you to get going on this journey and there was another class on "Probabilistic Graphical Models" which is for the more advanced user of the idea. Given all the applications in real life, there is significant potential for this tool to move people away from the single-minded focus on regression paradigms in a nice way.
The talk itself was interesting in the sense that I got to hear about something on the edges of mathematics. Graph theory has interested me for more than a couple of years now but I am unable to get down to anything more than high-level information. In this case Persi identified some interesting properties that he believed graphs should possess and how some of these properties might not actually sit well with each other when you need to prove them.
In all honesty, I think this (in the world of Graph Theory) is where there will be significant development from an analytics perspective. They have obvious applications in the world of social networks and are seeing more usage in the world of consumer marketing which has long fascinated itself with understanding customer referenceability. Product basket analyses have been looking at these ideas for a while, where there is significant interest in what consumers shop for and how can you increase sales of non-essential items with bundling. We all have probably used one of the most important applications of graph theory (Page Rank algorithm from Google that tracks relevance of websites).
In recent times, there have been courses that showcase how to use these powerful techniques. Coursera has a class on "Social Network Analysis" that is good enough for you to get going on this journey and there was another class on "Probabilistic Graphical Models" which is for the more advanced user of the idea. Given all the applications in real life, there is significant potential for this tool to move people away from the single-minded focus on regression paradigms in a nice way.